Doing good is worth doing well: Leveraging Marketing Tools & Insights for Non-Marketing Outcomes

Mumbai 

CoWrks, Birla Centurian, 2nd and 3rd Floor, Century Mills Compound, Pandurang Budhkar Marg, Worli, Mumbai, Maharashtra 400030

This talk by Professor Pradeep Chintagunta, Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing, University of Chicago Booth School of Business, was held in collaboration with Indian Institute of Management Ahmedabad (IIM A), and Hindustan Unilever Limited.

This event was open only to members of the Chicago Booth community.